Gammel Kongevej 167C, 1850 Frederiksberg
Tucked away In a beautiful backyard in the heart of Frederiksberg in Copenhagen is a century-old building that was once a horse´s stable with 24 horses. Here, you find the New Generals offices and in house shop where you can buy the unique Danish children's clothes. Cool prints, black and white basics, funky trousers - all made in organic fabrics, nothing but a perfect mix of style and ethics that they call ethicool.
Opening hours: Monday - Friday: 9.00 - 17.00
